Prestige Brands launches Beano + Dairy Defense for those sensitive to certain dairy, grains, fruits and vegetables

TARRYTOWN, N.Y. — Women know that dairy, whole grains, fruits and vegetables are keys to a balanced diet – yet many aren't eating them because of the uncomfortable consequences that often occur when they do. According to a recent national survey issued by Beano, the majority of women surveyed (75%) reported that many of these foods are out of the question for them because they can pose digestive issues, with nearly one-in-five respondents indicating it had been more than a month since they truly savored a meal without worry.

 

The reason? Painful gas, bloating, cramps, and diarrhea that can occur for millions of women when they eat these foods, severely limiting what they can consume. And, nearly half of women surveyed – 47% – agreed that they crave the freedom to not think about the potential consequences of certain foods before eating them.

 

New Beano + Dairy Defense is the first over-the-counter option that prevents both gas and dairy issues, giving women the freedom to eat the foods they want without worrying about the uncomfortable symptoms they can cause. It contains two natural enzymes that help the body break down potential "problem foods" such as vegetables, beans, whole grains and dairy, combining the gas prevention of Beano with a natural lactose aid for double protection. 

 

"We found that women are craving the ability to eat what they want without worrying about the consequences of digestive issues," stated Mary Beth Fritz, VP product innovation at Prestige Brands. "Beano Plus Dairy Defense is the first option that prevents both sets of symptoms, giving people the freedom to eat what they want, when they want, without the worry."

 

Every day, 70 million Americans suffer from some form of digestive issues. The majority of those surveyed indicated that many foods including vegetables, beans and whole grains were off-limits due to digestive issues (75%), and nearly half (46%) said that they frequently suffer from gas, pressure or bloating after consuming dairy products. This demonstrates that many more consumers actually suffer from digestive issues related to dairy (46%) than those that actually self-report lactose intolerance (19%). 

 

Among those surveyed, 42% reported taking nothing to treat their lactose symptoms, including gas pressure and bloating. Because the majority of these products are not intended to relieve gas or lactose sensitivity, most (77%) said they felt less than satisfied with the products available to treat or prevent both sets of symptoms. 

In fact, nearly two-thirds (61%) said they would be willing to try a new product that allowed them to relieve both symptoms and enabled them to eat more of the foods that they love.

 

The survey also revealed that the fear of experiencing gas and lactose intolerance symptoms frequently forces these women to change their behavior in social settings such as at work events (52%), parties (49%) or a restaurant (46%). 

 

The online consumer survey was conducted among a national sample of 829 women over the age of 55 who suffer from gas, 444 (54%) of whom also suffer from lactose intolerance or sensitivity. The survey was developed and sponsored by Beano + Dairy Defense, with fieldwork provided by Toluna Online using its national consumer panel.