Price Chopper revises, expands coupon policy

SCHNECTADY, N.Y. — Price Chopper Supermarkets, a Golub Corp. company, is revising and expanding its coupon policy in response to ever-evolving couponing trends.



The updated policy, which will go into effect in conjunction with the chain’s weekly ad on Sept. 14, includes changes and clarifications, such as:

• 
  Price Chopper will match competitive paper coupons for store brands with its own Price Chopper brand products of the same size and weight (Price Chopper has been matching paper coupons for store brands for several months now, but given their relative newness to the marketplace, they were not included in the last iteration of our coupon policy.)


• 
  Price Chopper has expanded its AdvantEdge e-coupon offerings, which can be loaded to a customer’s AdvantEdge card through pricechopper.com or the Price Chopper mobile app


• 
  Price Chopper will accept one paper competitor “dollars off a category” coupon from other supermarkets and mass retailers, the value of which may not exceed 50% of the order (Price Chopper has been matching such paper competitor “dollars off a category” coupons for several months now, but given their relative newness to the marketplace, they were not included in the last version of the company’s coupon policy.)

“This newest iteration of our coupon policy builds on an already robust savings platform that honors double coupons up to and including 99 cents, matches competitors’ coupons and offers cumulative fuel and bonus fuel rewards based on whole order and single item purchases. Some of the revisions formalize the honoring of coupons we’ve been accepting for some time and others help to clarify our policies for ease of use,” said Mona Golub, Price Chopper’s VP of public relations and consumer services. “And, the addition of store brand product coupons in the new policy simply gives customers the opportunity to save more money while enjoying the added value of our high quality Price Chopper brand.”