Price Chopper rolls out heart-healthy initiative

SCHENECTADY, N.Y. Price Chopper is celebrating Heart Health Month by launching an initiative throughout its stores that focuses on healthy living for customers and staff members, according to published reports.

The initiative will run all month long and will encompass nutrition education, product sampling and promotion of its Healthy U brand, free cholesterol screenings, heart-health tours, and cause marketing for the American Heart Association. Throughout the month, fresh fruit and yogurt parfait snacks will be sold for a $1, with all the proceeds going to the American Heart Association.

The retailer’s pharmacies will also be part of the initiative, with departments auctioning off a blood pressure monitor each week, as well as handing out a booklet, “Quit Smoking without Gaining Weight,” and a bookmark listing ways to beat stress. The stores will also use their kiosks, which will offer information about eating healthy as well as information about heart-health.

“Price Chopper can be counted on as a reliable source of heart-health information to go along with the vast mix of fresh and packaged heart-healthy products we carry,” said Price Chopper vice president of public relations and consumer services Mona Golub.