Probi, Pharmavite partner to expand distribution

LUND, Sweden — Probi and Pharmavite entered into a long-term agreement for the distribution and marketing of Probi's line of probiotic products. Under the terms, Pharmavite will broaden the distribution and expand the range of the Nature Made brand. Pharmavite also will grow its probiotic business internationally.

 

“We are very excited to expand our partnership with Pharmavite. Pharmavite is a reputable and skilled partner whose quality focus is an excellent match with Probi’s clinically proven products," said Peter Nählstedt, CEO of Probi.

 

Probiotic products are an integral part of Pharmavite’s strategy for the coming year, the company added. “Probiotics is an area of focus for Pharmavite and we plan to invest in this category going forward. Probi plays a major role in this effort as we share the same commitment to research and development and the marketing of efficacious products," said Etienne Patout, CMO of Pharmavite.