Publix supports fire relief efforts in Tenn.

LAKELAND, Fla. — Publix Super Markets has established a program to offer its customers and associates at its Tennessee stores a way to directly assist people in those areas affected by disasters like the wildfires in that state.

Customers may donate any amount by adding it to their grocery totals when checking out at Publix registers in its Tennessee stores. Donations will be channeled through the American Red Cross and designated specifically for disaster relief. The program will continue for a few weeks, based on customer response.

In a separate donation, Publix Super Markets Charities is contributing $250,000 to the American Red Cross for relief efforts in the areas affected by the fires.

“Publix is known for giving back to our communities and helping those in need,” said Maria Brous, Publix director of media and community relations. “We opened our first store in Pigeon Forge in May, and we were quickly embraced by the community. These donations will help the Red Cross respond to and help families recover from devastation like the fires in Gatlinburg and Pigeon Forge.”

Publix is privately owned and operated by its 187,500 employees, with 2015 sales of $32.4 billion. Currently Publix has 1,133 stores in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina.