NEW YORK — It is estimated that 80% of the male population between the ages of 18 and 34 years old currently sport a look with facial hair. These younger consumers are more than willing to use products to hide gray that often grows in earlier on facial hair than on their heads. That’s spurred interest in color, such as Combe’s Just for Men Mustache & Beard. The formula “shuts off” so it doesn’t go too dark and lasts until gray comes in.
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