CORNWALL, N.Y. - Randob Labs on Thursday announced the launch of Fire Out to soothe the sting from fire ants.
Fire ants sting up to 40% of residents who live in infested areas each year. And the Southeast U.S., particularly in the Gulf region, generates more than five million stings. While a bee may sting once, a fire ant victim is often stung by dozens, or even hundreds, of fire ants at a time that quickly crawl over a bare foot, up a pant leg, or up an arm.
To help combat these painful stings, Randob Labs has developed Fire Out, a new roll-on that provides instant pain relief from these unique fire ant stings. The maximum strength formula has a dual-action benefit to help promptly kill the pain and stop the itch of fire ant stings, while the no-mess roll-on allows for broader application across many stings.
"Among the top infested areas, like in Florida and Texas, fire ant stings can occur much more frequently than even bee and wasp stings," stated Laurence Kalkstein, Randob Labs spokesman and professor in the Division of Environment and Public Health at the University of Miami Miller School of Medicine. "Once stung by fire ants, the stings typically cause immediate pain and leave the area red and swollen so the reaction time to alleviate the pain and itch is paramount."
Fire Out is one of the only anti-itch products to provide instant relief from these bites with a combination of benzocaine and menthol. This dual-action formula acts as a topical anesthetic to alleviate the pain while reducing the itch from the sting.
Fire Out will be exclusively available at Tractor Supply in select Florida locations starting this spring and sold online at Amazon.com.