CHICAGO — Nearly 60% of Americans are looking to increase their protein intake, however, many don't enjoy the taste of traditional bars or shakes, reported RAP Protein Gummies, which brought a protein gummy product to market Wednesday.
The new gummies are fat free, gluten free and come in three fruit flavors: strawberry, mixed berry and citrus. A single serving pouch containing 25 to 35 gummies provides 20 g of protein, and features whey protein isolate, a fast-absorbing protein.
"We're excited to launch RAP Protein Gummies as a great-tasting and innovative alternative within the protein category," stated Michael Sayles, head of marketing for RAP (rapid acting protein). "RAP is a consumer-driven proposition. We conducted a significant amount of research and designed the product to meet the wants and needs of protein consumers who are tired of traditional bars and shakes."