In The Raw launches new sugar substitute

BROOKLYN, N.Y. — In The Raw's lineup of all-natural sweeteners continues to expand with the introduction of a new zero-calorie, all-natural sugar substitute.

Monk Fruit In The Raw is made from monk fruit, a vine-ripened fruit native to Asia, and is free of added table sugar, sugar alcohols and molasses, the company said.

"Monk Fruit In The Raw is a delicious and exciting addition to our line of wholesome, all-natural sweeteners," said Steven Eisenstadt, CEO of Cumberland Packing, the maker of In The Raw brand products. "Monk Fruit in The Raw is amazingly versatile and easy to use in cooking and baking. We think it will greatly appeal to people who want to cut calories naturally, without compromising on taste."

Monk Fruit In The Raw will be available this month in convenient single-serve packets with a suggested retail price of $3.49 per 40-count box.