'Reade' all about it: Duane Reade introduces new publication

NEW YORK Duane Reade is introducing hundreds of new and exclusive products in time for the holidays with a new publication called "The Duane Reader."

Joe Jackman, acting chief marketing officer, said, "'The Duane Reader' represents our most recent effort to strengthen our brand image in order to match the positive changes that we are making to our customer experience. It's our hope that busy New Yorkers will find it to be a relevant, useful and entertaining companion for city living during the holidays."

"The Duane Reader" spotlights hundreds of products at hot introductory prices that will be in effect through Jan. 1, 2010. It also profiles new and New York-centric items. Many of the products highlighted make their debut under one of the exclusive Duane Reade private-label brands, including DR Delish, Apt 5 and beauty brand Look NY.

"Virtually all the products in 'The Duane Reader' have a connection to city living, with many created especially for the joyous holiday season," said Joe Magnacca, chief merchandising officer. "We are thrilled to use this unique publication to highlight the great values and wonderful array of new and exciting products that our team has been busy creating. Whether stocking-stuffer gifts, easy entertaining or quality food choices on the run, we had fun tying in these items to the everyday events and happenings that we experience as we get ready for the holidays in New York."