Reed's launches Culture Club Kombucha

LOS ANGELES — Reed's has expanded its portfolio to include an organic kombucha beverage.

Reed's Culture Club Kombucha will be introduced in four, ginger-based formulas: Goji ginger, cranberry ginger, lemon raspberry ginger and hibiscus grapefruit ginger.

"Over the last year we have engaged some of the best kombucha brewing experts within the industry today to help us co-develop what we consider to be the best, raw organic kombucha on the market," Reed's founder and CEO Chris Reed said. "Each flavor extension is enhanced with our trademark fresh ginger root, the finest organic specialty teas, fresh pressed juices, spices, all brewed in spring water. We really out did ourselves with the creation of the new packaging and design, which should generate significant product trial."