Regional Rx Report

SIOUX FALLS, S.D. Lewis Drug has been continually morphing its larger-than-average drug store footprint to better compete with any national retailer looking to gain entry into the South Dakota, Iowa or Minnesota markets.—Celebrating anniversary No. 65 in February,

As Lewis president and chief executive officer Mark Griffin has reported time and again—the recipe for success is simple. Take pieces from other retail formats and mix liberally with convenience and service.

The South Dakota retailer had partnered with adjacent doctor-clinics long before it became a trend across chain drug; the chain shares retail space with a local grocer in several locations; and Lewis showcases an extensive line of lawn and garden items. In addition to being the regional market leader in pharmaceutical services, Lewis’ product mix includes electronics, clothing, office supplies, sporting goods, furniture, groceries and toys.

Last fall Lewis Drug implemented a fresh advertising campaign in an effort to better capitalize on the popularity of its Sioux Falls base—the locale has been named the No. 1 best place for businesses and careers by Forbes magazine for five years running. “We need to keep reinventing ourselves and keep our foundation fresh,” Griffin said. “We found through research that the influx of younger people into our markets…and in particular young mothers with kids, are…familiar with national chains like Walgreens, but not as familiar with hometown pharmacies like Lewis.”