Rembrandt dives further into oral care, launches power toothbrush

Makers of at-home teeth whitening products, Rembrandt has announced the launch of a new power toothbrush. Called the Whitening Toothbrush and Whitening Brush Heads, consumers will be able to purchase the product along with a pack of three replacement brush heads.

The product’s design will feature two brushing modes — Whitening and Sensitive — allowing users to customize their whitening experience. Also included is a rechargeable handle which features a two-minute timer and pressure sensor to alert the user if they are brushing too hard, the Grand Rapids, Mich.-based company said. 

"As the first-ever brand solely dedicated to at-home teeth whitening, Rembrandt has historically played the role of category innovator," Don Cumming, global brand director for Rembrandt, said. "We've taken our depth of whitening knowhow and applied it to the toothbrush market. The result is a functional, flexible design that expands our scientifically proven, high-quality whitening approach to another segment of the daily dental care routine."

Rembrandt’s Whitening Toothbrush and Whitening Brush Heads are now available for purchase on the company’s website and Amazon for the suggested retail price of $59.99 and $19.99 each.