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Report: Bank promotes fitness with account incentives

2/16/2011

NEW YORK — Lose weight. Get paid.


That’s among the offerings at South Korea’s Hana Bank, according to published reports. Reuters reported Wednesday that the bank offers the “S-Line” program, whereby customers who burn calories, lose at least 5% of their body weight per year or hold a gym membership get a higher interest rate on their accounts.


The program, whose name refers to the Korean term for an hourglass physique, has existed since 2008.

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