Report: Facebook promotion drives Bartell's photo kiosk traffic

NEW YORK — Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

Online news site GeekWire reported that Bartell sponsored a "Free Print Weekend" promotion last week in which people who "liked" the Seattle-based chain's Facebook page received up to 20 free photo prints from its Kodak picture kiosks. Bartell operates 58 stores in the Puget Sound region, the metropolitan area around Seattle.

GeekWire reported that between last Thursday and Monday, Bartell's Facebook fan base grew from 2,942 followers to 4,664, and that the promotion had increased awareness of its photo kiosks.