Report: Google studies color effect on consumer purchasing decisions

MOUNTAIN VIEW, Calif. — Google is reportedly studying the effect color has on consumer purchase decisions, among other issues. According to Reuters, the company has found a clear link between color and employee satisfaction with their workspaces, and is still in the early stages of research.

 

A number of well-known retailers, CPG and consumer service companies, such as Tiffany, Home Depot, Coca-Cola and UPS, have even trademarked their signature colors, which have a variety of origins. Coca-Cola originally used red barrels to distinguish its product from beer barrels, while Tiffany’s shade of blue was originally used for the cover of its 1950s promotional “Blue Book” and Home Depot got its orange color from the circus tent material it used in early signage.