Report: Millennials love Walmart

Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.

"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," Matt Kistler, Walmart’s senior VP-consumer insights and analytics, said.

Walmart is most popular among people under 24, as well as every store but Target among 25- to 34-year-olds, according to InfoScout, a provider of shopper insights with a nationwide panel of more than 170,000 shoppers.

Kistler, Walmart CEO Stephen Quinn, and Walmart.com VP of Merchandising Jill Ramsey attribute this data to Walmart’s convenience as a “one-stop shop,” the company’s online retail and mobile investments, and Walmart’s familiarity from millennials’ childhoods.

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