Report: Mobile commerce to surge 42%

SEATTLE — Between 2013 and 2016, mobile shopping will increase 42%, compared to regular e-commerce's 13%, according to Coupofy.com, a database of online coupon codes.

Mobile users will also spend a total of $600 billion in 2018, a 300% growth from 2014's $200 billion. China, Mexico and the United States are the top three countries where shopping via app is more popular than via browser. In the United States, 72% of shoppers use an app, whereas 54% use a browser.

Denmark, Norway, Sweden, China, and Spain are leading mobile commerce growth, each seeing a rise of around 50% in mobile shopping, Coupofy said. India and Taiwan saw a 60% increase between 2012 and 2014, as mobile devices became more prevalent among their populations.

Amazon.com is leading the charge in mobile commerce, with 110% growth in 2014, earning revenues of $16.8 billion. The company is followed by Apple ($14 billion), Jingdong Mall ($5.8 billion), Google Play ($4.4 billion) and QVC ($1.86 billion).

Populations in Asia are set to account for almost of half of mobile spending by 2018, Coupofy said. About 68% of all Chinese online consumers say they have already shopped with a smartphone.

The most lucrative mobile commerce market is computer/TV/multimedia, with an average order value of $212, according to Coupofy. Apple users spend on average $15 more than Android users per transaction, while Tablet users spend $36 more than their smartphone cousins. Men spend $24 more than women, but women spend the majority of their money on clothing and accessories, while men prefer sports products.

See the infographic below for more insights from Coupofy.