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Report: Wegmans helps customers 'wine' down

2/7/2011

ROCHESTER, N.Y. — It seems that Wegmans is sprucing up its in-store cafés throughout Pennsylvania with a new pilot program that lets customers have their wine and drink it too.


According to a report by the Morning Call, Wegmans recently added a wine-by-the-glass feature at its Allentown store, where customers can purchase white and red wines with a prepaid card at a cost of $6 to $10 for a 5-oz. glass. Also available are half glasses for half the price, as well as $1 to $2 samples.


The news came one month after the Pennsylvania Liquor Control Board put wine kiosks in stores throughout the state back online after addressing mechanical and technological issues.


In related news, Walgreens said late last month it was rolling out a table red wine to raise heart disease awareness.

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