Rite Aid begins 20th year of partnership with Children’s Miracle Network Hospitals

CAMP HILL, Pa. — With its 2014 Miracle Balloon campaign now underway in stores nationwide, Rite Aid begins its 20th year of partnership with Children’s Miracle Network Hospitals, the company announced Monday. Since becoming a partner in 1994, Rite Aid associates have helped raise more than $64 million for the organization.

From now through Saturday, May 24, Rite Aid associates at stores nationwide will invite customers to purchase a $1 paper Miracle Balloon. In appreciation, customers who purchase a Miracle Balloon will receive $9 in coupon offers good for a variety of popular products sold at Rite Aid.

Also during the campaign, Rite Aid associates put their passion, spirit and creativity to work and conduct special fundraisers throughout the year, including golf tournaments, motorcycle rides, beauty pageants and bake sales. Rite Aid’s management team helps raise funds by dedicating a day each summer to washing cars and competing in various activities at the company’s headquarters in Camp Hill, Pa.

“Last year, our company raised a record-breaking $6.8 million for the Children’s Miracle Network Hospitals in the communities we serve,” said Ken Martindale, Rite Aid president, COO and president of The Rite Aid Foundation. “Everyone at Rite Aid is extremely proud of our 20 year partnership with Children’s Miracle Network Hospitals and I look forward to seeing our associates do all that they can to ensure our 20th campaign is one to remember."