Rite Aid introduces “Red Hot Specials” displays to highlight vendors

SKOKIE, Ill. According to a report on the In-Store Marketing Institute Web site, Rite Aid this month introduced a “Red Hot Specials” end-cap showcasing highlighted products that are also featured in the top-right of the cover of Rite Aid’s weekly circulars.

So far this month, the “Red Hot” specials have included products from Dial, Coca-Cola, Procter & Gamble, Kellogg, SCA Personal Care and General Mills.