Rite Aid launches initiative to aid customers with visual impairments

CAMP HIL, Pa. Rite Aid on Thursday announced a nationwide initiative that will benefit Rite Aid customers with visual impairments and other disabilities.

As part of the program, Rite Aid has made enhancements to its Web site and has begun installing new point-of-sale equipment with tactile keypads to protect the privacy and security of all shoppers who have difficulty entering numbers on a flat screen.

“An accessible web site opens up unprecedented opportunities for people with vision loss to obtain goods, services and information on an equal footing,” stated Paul Schroeder, vice president, programs and policy group of the American Foundation for the Blind. “We applaud Rite Aid’s commitment to ensure that www.riteaid.com is usable by the broadest range of online consumers, including those who have disabilities.”

“Our goal is to deliver a superior shopping experience to all of our customers, and with the initiative announced today, we can better serve our customers who are blind or visually impaired,” stated Rob Easley, Rite Aid chief operating officer.

The announcement is the result of collaboration between Rite Aid and the American Foundation for the Blind, American Council of the Blind and California Council of the Blind.