Rite Aid launches Rite Aid Video Values

CAMP HILL, Pa. Rite Aid Thursday evening announced a new online savings program to be hosted at www.riteaid.com, where consumers who opt into viewing short informational videos on select products will receive coupons.

“Whether it’s in stores or the path our customers take to get to stores, we’re dedicated to creating an exceptional shopping experience,” stated John Learish, Rite Aid SVP marketing. “This launch of Rite Aid Video Values reinforces our commitment to customers and brands. It’s both a fresh offering for consumers and an accountable sales tool that allows brands to understand the direct impact their video has on sales.”

Videos on the site are organized by brand, category or manufacturer. In addition to product coupons, participants who watch enough videos can earn a $5 Rite Aid “bonus coupon.” Early vendor participants include Procter & Gamble, Kimberly-Clark, L’Oreal, Johnson and Johnson and Wyeth.

The Video Values program was created by AdPerk, a provider of strategic video marketing solutions for retailers.