Rite Aid sponsors Dirt Track race on SPEED in May

CONCORD, N.C. Rite Aid may be making inroads with a younger demographic this year.

World Racing Group on Monday announced that SPEED will be the exclusive television partner for World of Outlaws racing in 2008, which includes coverage May 23 of the three-hour Rite Aid Outlaw Showdown broadcast live from The Dirt Track at Lowe’s Motor Speedway.

“The World of Outlaws broadcasts in 2007 showed us how exciting dirt track racing can be on television,” stated Rick Miner, SPEED senior vice president of Production and Network Operations. “The success of the World Finals show from The Dirt Track at Lowe’s Motor Speedway gave us a gameplan for ‘08, as part of that plan we will be treating the five new super-sized events just as we do any other major motorsports event on SPEED, which should significantly raise the profile of World of Outlaws racing.”

A return to SPEED in 2008 as the exclusive television outlet for World of Outlaws racing will bring consistency and awareness to the viewers.

“The broadcast agreement with SPEED continues the solid growth we realized in 2007,” stated World Racing Group chief executive officer Brian Carter. “The more than 75 million viewers on SPEED give our corporate partners … as well as our teams and our promoters, the greatest opportunity to reach our fans on a consistent basis. SPEED is the home for racing on television and we’re excited to again have the World of Outlaws on SPEED this season.”