Safeway announces 11th annual prostate cancer awareness campaign

PLEASANTON, Calif. — Safeway once again is raising funds to support prostate cancer research.

The retailer said that its month-long annual prostate cancer campaign, now in its 11th year, seeks to raise funds that will be donated to prostate cancer research. Safeway has donated more than $65.4 million to date.

“Safeway is committed to funding research that will lead to a cure for prostate cancer,” said Safeway chairman, president and CEO Steve Burd. “Our unique ability to reach millions of shoppers each week not only allows us the opportunity to raise money for research but to also share the message about the importance of early detection and treatment.”