Safeway Debuts ‘Mom to Mom’ Baby Line

PLEASANTON, Calif. Safeway this week debuted a new line of Mom to Mom baby products. The 80-product line was developed with input from real mothers and includes diapers, wipes, lotions and baby formula.

“The Mom to Mom line reflects the truth of the adage that ‘Mother Knows Best,’” said James White, senior vice president of consumer brands for Safeway.

Products emphasize easy-to-use features like baby wipes with a wide, flip-top dispenser that makes it easy for moms to access with one hand while changing a diaper. Some products also come with shelf talkers with helpful tips for new mothers. Mom to Mom products are in all Safeway banners including Vons and Tom Thumb.