Safeway launches annual fundraising campaign for MDA

PLEASANTON, Calif. Safeway announced its seventh companywide campaign to support the Muscular Dystrophy Association and its work to defeat more than 40 devastating neuromuscular diseases.

Proceeds from the campaign go towards financing medical research and programs to improve the lives of people with neuromuscular diseases.

Safeway's 2009 MDA campaign commences this month and will last through Labor Day. Over the years the company has raised more that $41.7 million for muscular dystrophy charities.

“Safeway is an invaluable partner that has proven, time and time again, that it cares deeply about people affected by muscular dystrophy, ALS and related diseases and all people with disabilities,” said MDA national chairman Jerry Lewis. “By reaching out to millions of customers each day, Safeway will raise public awareness while bringing hope and help to the hundreds of thousands of people – kids and adults – living with these muscle-wasting diseases.”