Safeway promotes Mir Aamir to customer loyalty, digital technologies president

PLEASANTON, Calif. — Safeway has promoted Mir Aamir to lead Safeway’s loyalty programs and oversee digital and mobile efforts related to loyalty.

Aamir will serve as customer loyalty and digital technologies president, reporting to Diane Dietz, EVP and chief marketing officer. Aamir also will continue to be responsible for marketing strategies, shopper analytics and insights, club card strategies and pricing.

“Mir has been instrumental in building Safeway’s loyalty marketing capabilities and programs that focus on sales growth,” said Diane Dietz. “By enlarging his role and consolidating our loyalty building disciplines, we expect to further grow Safeway’s capacity to delight and connect with shoppers in an increasingly digital world.”

Mir joined Safeway in 2005 and has held leadership roles in marketing strategy, financial planning and analysis, shopper insights, targeted marketing and pricing, most recently as SVP marketing strategy and financial planning and analysis.