Sara Lee and Henkel team to launch air freshener

CHICAGO Sara Lee and Henkel have formed a partnership to launch a new line of air fresheners in the U.S. The Renuzit Tri-Scents air freshener debuted in February after a successful run in Europe and Australia.

The air freshener automatically rotates through three different scents every 45 minutes, as opposed to standard fresheners that only produce one scent.

“As the air care category continues to advance, products are becoming increasingly sophisticated,” said Brad Casper, president and chief executive officer of Dial Corporation, a Henkel company. “It’s imperative to have an innovation strategy that creates a new dimension of performance, and Tri-Scents air freshener illustrates that spirit of innovation.”