Shades of gray

HENDERSONVILLE, N.C. — GutZgray is encouraging consumers to embrace their graying locks with its new line of hair care products designed to invigorate gray hair.

Positioned as the first hair care line especially formulated for the texture of gray and colored gray hair, GutZgray is a unisex hair care line that utilizes the latest technology in non-embryonic stem cell research to enhance the look and feel of gray hair. Gray hair tends to be coarser than hair that retains natural color, and the line focuses on the texture — not color — of gray hair.

The line, which launched at Cosmoprof North America in July in Las Vegas, was founded by Michael Cohan, a professional stylist who rolled wigs for cancer patients with his grandmother, and Barbara Price, who learned how to care for her gray hair in Cohan's salon.