Shadow Shields makeup tool launches at Walmart

ORANGE COUNTY, Calif. -- An innovative makeup tool that has been featured on E! News, The Today Show and The Ellen Show is now available at Walmart.

The tool is called Shadow Shields and it's being used and endorsed by celebrity makeup artists whose clients include Jennifer Lopez, Carrie Underwood, Britney Spears and Kaley Cuoco. 

"This is such a huge highlight for our brand. My long time goal and dream has been to have Shadow Shields accessible to the masses. Walmart is the perfect retailer for both convenience and price point for our consumers," said Michelle Villanueva/CEO.

Shadow Shields will be sold across North America in 3,410 Walmart Stores. For the past eight years, Shadow Shields have been sold in retail stores worldwide with a 30-count box for $9.99. For Walmart stores, Shadow Shields has created a new 14-count box for $4.78.