Shopping made easy with Eylure

Looking to further grow the lash category through consumer education and ease of shopping in store, Eylure lashes has rolled out new packaging.

(For the full report, including charts, click here.)



The U.K.-based brand has repackaged its lash collection by color to distinguish the range of eight categories, making it easier for beauty shoppers to identify the appropriate lash.



The brand also has created a starter kit for new customers, which includes a practice lash, two packs of glue, an applicator and a full pair of strip lashes.