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SLIDESHOW: CVS, Nuance Salma Hayek relaunch color cosmetics collection

3/17/2016
NEW YORK — CVS Pharmacy on Wednesday relaunched the exclusive Nuance Salma Hayek cosmetics collection at Spring Studios in New York City. Co-developed by actress Salma Hayek and CVS Pharmacy, this newly formulated and repackaged cosmetics line has a dramatic new look and feel, and features a full collection of products for face, eyes, and lips — now infused with exotic, nourishing botanicals and ingredients.

During the event, a team of makeup artists were on hand offering mini-makeovers using products from the revamped cosmetics line. Group paint lessons also were available, encouraging guests to indulge their creative sides.

“Our team at CVS Pharmacy is continually looking at ways where we can innovate and improve our exclusive brands to give our customers exceptional quality and value,” said Cia Tucci, VP of store brands and quality assurance at CVS Pharmacy. “This new collection of cosmetics is truly premium quality, and we are proud to offer our customers exclusive brand products that help her feel both healthy and beautiful.”

The Nuance Salma Hayek cosmetics line combines advanced, proprietary formulations with exotic, health-enhancing ingredients. Key ingredients include anti-inflammatory ginger and green tea, soothing chamomile and argan and Inca inchi seed oils, known for their hydrating properties. With the same properties of its premium skin, hair and body care lines, Nuance’s cosmetics collection offers women a way to enhance both the health and appearance of their skin.

Prices range between $10.99 and $14.99; highlights from the line include:

  • Endless Eye Effects: These weightless, ultra-fine powder eye shadows feature soothing argan oil and an innovative blend of silicone-infused mineral pigments and high-quality powder.

  • Flawless Finish Naturally Luminous Concealer: Instantly disguise dark circles and brighten skin with this silky, long-lasting fluid-cream concealer featuring ginger, green tea and vitamins A and E. Cold-pressed Inca inchi seed oil leaves skin fresh and hydrated, and a proprietary polymer makes the product feel light and comfortable and stays put all day.

  • True Color Plumping Liquid Lipstick: A proprietary mix of resins and shiny polymers combine for a creamy, semi-translucent formula that glides over lips evenly like a gloss, and features green tea extract and mint, leaving lips softer, smoother and hydrated.

  • Natural Definition Angled Brow Pencil: Create natural-looking, flawless brows with this self-sharpening pencil and built-in brush for blending. The triangular tip is extra-precise, and glides on smoothly and comfortably thanks to calming chamomile and phytosterol ester, a plant-derived emollient. The high-melting-point waxes help the pigment stay put.

  • Flawless Finish Contour and Illuminate Duo: These pearl-infused cream illuminators are designed to give users a gorgeous, natural-looking glow. Gardenia and tepezcohuite tone, condition and reduce inflammation, while triglycerides make the formula light, and easy to blend and radiant.

  • Long Lasting Line and Shadow Stick: Shade, shape and line eyes with this multitasking shadow stick that glides on effortlessly and stays put for intense, crease-free color. Chamomile calms and nourishes delicate eye-area skin, while amino acids give the product its creamy, velvety texture.


For more information on Nuance Salma Hayek, visit cvs.com/nuancesalmahayek.
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