Snuggle makes a big 'Snifference' in the laundry aisle

WILTON, Conn. -- A brand known for softening laundry for over 30 years is taking category leadership and innovation to the next level with two new product introductions.

The Snuggle brand has rolled out two new product lines: Snuggle PLUS SuperFresh and Snuggle Cherry Blossom Collection.

“Snuggle has long been a leader in championing breakthrough innovations that make a big ‘Snifference’ in the everyday lives of consumers,” said Bibie Wu, VP of marketing for Snuggle. “With Snuggle PLUS SuperFresh and the Cherry Blossom Collection, we help families say ‘good-bye’ to laundry odor and ‘hello’ to the scent of spring.”

Snuggle PLUS SuperFresh fabric conditioner contains patented odor-eliminating technology that absorbs and neutralizes malodors, and then infuses laundry with long-lasting freshness and Snuggly Softness. 

The new Snuggle Cherry Blossom Collection was inspired by the growing popularity of this fragrant harbinger of spring. 

The new Snuggle PLUS SuperFresh and Snuggle Cherry Blossom Collection products are now available at retailers nationwide.

Visit www.snuggle.com, like Snuggle on Facebook and follow on Twitter and Instagram for more information.