South Beach Diet launches new protein bars and smoothies

NEW YORK — South Beach Diet today unveiled new additions to its lineup of snacks and smoothies.

South Beach Diet ProteinFit Bars and a South Beach Diet Snack Bar join the snack lineup. South Beach Diet ProteinFit bars come with 16 grams of protein and are available in two flavors — Vanilla Caramel and Honey Peanut — both with a Greek yogurt coating. The new South Beach Diet Chocolate Caramel Nut Snack Bar contains six grams of protein and only 100 calories. South Beach Diet products have no artificial flavors or sweeteners; they are in stores now.

South Beach Diet ProteinFit bars and its Chocolate Caramel Nut Snack Bar join the trusted brand's new creamy South Beach Diet Snack Smoothies — shelf-stable, single-serve, ready-to-drink smoothies in refreshing fruit flavors. Snack Smoothies help you feel full and satisfied between meals, with 6 grams of protein and 6 grams of fiber. Made with natural sweeteners like monk fruit extract, ounce for ounce, each Smoothie has 45% less sugar than the leading weight-loss shake, according to the company.

"We're pleased to provide great snacks that fit right into consumers' plans to look terrific all summer long," said Elise Donahue, CEO of the South Beach Diet. "We like to satisfy their taste buds with surprisingly delicious snacks that are also protein-and fiber-rich to help curb sweet cravings as part of a balanced, weight-loss plan. These are tasty treats, for those on a diet or simply loving a perfect snack."