Southeastern Grocers expands Fresco y Mas and Harveys Supermarket banners

JACKSONVILLE, Fla. — Southeastern Grocers on Thursday announced the continued expansion of its Fresco y Mas and Harveys Supermarket banners, with eight new stores throughout Florida. Specifically, SEG will open five new Fresco y Mas stores in South Florida and three new Harveys locations in West Florida, making the banners the fastest growing in the company.

"The unprecedented success we have witnessed over the past year at our Fresco y Mas and Harveys Supermarket banners is a clear indicator that we are providing localized shopping experiences that resonate with our customers," stated Anthony Hucker, president and CEO SEG. "Rather than relying on one store model, we are entrenching ourselves in the communities we serve to better understand each unique landscape and our customers' shopping habits."

The company's Fresco y Mas format caters to the Hispanic community with the addition of amenities such as a full-service Latin butcher, authentic prepared foods and a Latin-style cafe. The first Fresco y Mas location opened in June, 2016. The addition of five new locations expands the banner to 23 stores throughout the Miami-Dade, Broward and Palm Beach counties.

Meanwhile, Harveys Supermarkets is a value-oriented grocer that first opened in 1924. The expansion brings the Harveys format to 80 locations across Florida, Georgia, South Carolina and North Carolina.