Southeastern Grocers joins Plenti loyalty coalition

JACKSONVILLE, Fla. — Southeastern Grocers, parent company to Bi-LO, Fresco y Más, Harveys and Winn-Dixie, is the first grocer to join the Plenti loyalty coalition. The company will roll out the program in full on April 5.

“At Southeastern Grocers, we are always looking for ways to provide better value to our customers. Our new rewards program with Plenti provides our customers the ability to not only gain savings on gas, but on groceries as well. The new program will therefore offer more ways to earn, more ways to save and even greater flexibility for our customers — thanking and rewarding them for their loyalty,” said Chief Marketing Officer Sharry Cramond, Southeastern Grocers.

Starting April 5, Plenti members can earn one Plenti point for every $2 spent at Southeastern Grocers stores, and will earn even more when they buy products with bonus point tags across the store. One thousand points translates to at least $10 in savings, and Plenti members can earn points faster by activating special promotional offers on Plenti.com and by shopping via the Plenti Online Marketplace.

Plenti is a U.S. coalition loyalty program comprised of widely known companies, which include drug store operator Rite Aid, American Express, AT&T, Exxon, Macy’s, Mobil, Nationwide, Direct Energy, Enterprise Rent-A-Car, Hulu, Expedia and Chili’s Grill & Bar.

"We are thrilled to add Southeastern Grocers as our newest Plenti partner. Since launch, we have committed to expanding our program to brands where our members shop frequently, with a focus on the grocery category," said Josh Berwitz, president, U.S. Loyalty, American Express, operator of the program. "With a full rollout of Plenti across all of Southeastern Grocers’ popular stores, our members will now have the ability to earn and use points at hundreds of locations on the items they buy most often.”