Southeastern Grocers re-launches supermarkets to focus on Hispanics
Southeastern Grocers has re-launched five supermarkets in South Florida under a new banner, Fresco y Mas, in order to appeal to the region's large Hispanic community.
The first Fresco y Más store launched in June this year and due to popular demand another five Fresco y Más stores opened this month.
Southeastern Grocers says its expansion of Fresco y Más offers customers an authentic Hispanic grocery store that delivers improved product assortment, better value and an enhanced shopping experience, with hundreds of new Hispanic items. The stores have a strong Hispanic focus on produce, meat and bakery, as well as over 3,000 items lowered in price across the store.
Ian McLeod, president and CEO of Southeastern Grocers said, “The overwhelming positive response we received from our first Fresco y Más store in Hialeah gave us the motivation to open additional Fresco y Más stores to bring more savings to more communities. We have been listening to our Fresco y Más customers in Hialeah and have tailored additional stores to reflect our customer’s personality, while providing great value, great prices and great service. Each Fresco y Más store features a wider array of Hispanic items our customers told us is important to them - an expanded product assortment, great low prices and new features, including a full-service Latin Butcher shop and new Cocina."
The company says the stores are focused on delivering lower, everyday pricing as well as exciting special promotions on the items customers buy most, from fresh produce and high quality meats, to expanded local Hispanic products and new store features, allowing families to enjoy authentic, quality food for less on more than 3,000 products throughout the store.
Enhancements in the new Fresco y Más stores include:
An all-new, full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh, custom cut meats to better serve our customers.
Refreshed produce department featuring a farmer’s market setting with a wider selection of tropical fruits.
A new “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch.
New Dollar Zone within the store, where customers can get over 600 everyday essentials for just $1, from grocery and cleaning to health and beauty.
Renovated bakery department offering an expanded selection of Hispanic pastries and local baked goods, including flan, tres leches, croquettes, and custom tres leches cakes, made fresh daily, as well as a wider selection of local favorites.
An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.
An additional Wall of Value section featuring weekly specials on popular items customers purchase most.
More than 500 new Hispanic items available across several departments.
A new custom façade and vibrant yellow colors with bi-lingual signage throughout the store.
The first Fresco y Más store concept was launched in Hialeah, Fla., in June. Fresco y Más now includes six locations throughout South Florida, including:
948 SW 67th Ave., Miami, FL 33144
5850 NW 183rd St., Miami Gardens, FL 33015
14555 SW 42nd St., Miami, FL 33175
15050 SW 72nd St., Miami, FL 33193
541 W. 49th St., Hialeah, FL 33021 (opened in June, 2016)
2675 S. Military Trail, West Palm Beach, FL 33415