Sparkling Ice debuts new sparkling water collection

SEATTLE -- Sparkling Ice is expanding its offerings to appeal to consumers who want a low calorie beverage that delivers a refreshing essence of natural flavors.

The brand is launching Sparkling Ice essence of sparkling water. The new product line, developed in response to consumer demand for healthier carbonated beverage alternatives, will offer four skus: a non-flavored sparkling water and three lightly-flavored versions featuring essence of lemon lime, essence of peach and essence of tangerine – a collection of fun, refreshing, and simple sparkling waters.

"With a significant shift in consumer preferences and buying habits over the past few years, we've created a product that appeals to consumers who are seeking out beverage alternatives like sparkling water," said Kevin Klock, president and CEO of Talking Rain Beverage Co. "Our new lightly flavored Sparkling Ice waters allow consumers to enjoy the benefits of natural flavors and zero calories, without sacrificing the authentic flavor and carbonation that our fans love."

The packaging features a clear bottle with bright, bold color accents to distinguish the four different flavor varieties. The contemporary look was designed to fit naturally into the everyday consumer's lifestyle, while appealing to all Sparkling Ice customers – adults, children, millennials, and young families alike.

The new lightly flavored Sparkling Ice collection will be available at Target stores nationwide beginning in May, and also in select Stop & Shop's on the East Coast and in Safeway stores on the West Coast. The new line will be sold in single serve bottles for a retail price of $1.19-$1.29.