Spartan Stores rolls out pricing program

GRAND RAPIDS, Mich. Spartan Stores is rolling out a program designed to help customers save money on staple items.

The Value Price Program will be rolled out in its Family Fare, Felpausch, Glen's Markets, and VG's stores through Michigan. The Value Price Program items will be advertised statewide through television, radio, Web, print, newspaper inserts, and in-store with large yellow oval signs for weekly specials, Basket of Values, Wall of Values, and special pricing on thousands of essential household items consumers buy most often.

"We understand the consumers' heightened need to find value and, as part of our overall consumer-centric retail strategy, we are launching a comprehensive Value Price Program statewide in March to offer special, low cost product pricing and an enhanced promotion and advertising program to make these items easier to find and show the consumer how much money they are saving today," said Alan Hartline, EVP merchandising and marketing for Spartan Stores. "Our high quality, multi-tier corporate brands, in-store pharmacies, discount generic prescription program, and fuel center rewards program are other examples of how we have modified our offerings to bring consumers even better values during this challenging economic time. We want the consumers to know that we are constantly thinking of ways to enhance the value that we bring to them."

Spartan Stores owns and operates 96 retail supermarkets throughout Michigan and Northern Indiana.