Starbucks announces partnership to bring Greek yogurt products to stores, grocery channels
SEATTLE AND PARIS — Starbucks Coffee Co. and Danone, a producer of French dairy products, announced today a strategic partnership that will bring a line of healthy, specialty yogurt products to participating Starbucks stores and grocery channels. The companies stated the partnership will advance Danone’s ambition to expand yogurt consumption in the United States, while growing Starbucks health and wellness offerings for its customers under the company’s Evolution Fresh brand.
A new portfolio of Evolution Fresh, Inspired by Dannon-branded ready-to-eat parfait Greek yogurt products will be co-created by Starbucks and Danone for exclusive distribution in the United States. Starbucks will offer the products through its stores in spring 2014, and Danone in grocery channels in 2015. Distribution is planned to be extended to include targeted markets around the world in a second phase that builds upon the success of the U.S. initiative.
“With a fast-growing but still low penetration of the yogurt category, the U.S. remains a key growth opportunity for Danone,” said Danone CEO Franck Riboud. “The recent success of the Greek segment and our Oikos brand have confirmed the growing appeal of tasty and nutritious yogurts for U.S. consumers and established Dannon’s leadership in the market. We believe this attraction will be further enhanced by our new access to millions of consumers through distribution in Starbucks stores, as well as through the addition of an exciting new brand, Evolution Fresh, inspired by Dannon.”
“Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. Today’s announcement underscores this commitment through the transformation of our existing yogurt offerings and our multi-year agreement with Danone,” said Howard Schultz, Starbucks Chairman, president and CEO. “We are energized by the strong customer response to Evolution Fresh offerings, and believe a strategic agreement with Danone, the world leader in fresh dairy products, affords us the perfect opportunity to grow — and elevate — the Evolution Fresh brand both in our stores and in CPG channels.”
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