The Stephan Co. introduces new hair care lines for African-American women

TAMPA BAY, Fla — The Stephan Co., a manufacturer and distributor of hair care, skin care and personal care products, is expanding its product portfolio with the new LeKair Natural Curls and New Era – Love Your Curls lines for African-American women.



LeKair Natural Curls is a line of products specially formulated with the properties of avocado oil to enhance natural black hair. The line consists of four products: Moisturizing and Detangling Conditioner to prevent knots and tangles while helping to soften and hydrate multi-textured hair; Moisturizing Shampoo to soften and strengthen coarse hair, while also protecting the scalp from damage; Curl Rejuvenating Spray to give instant bounce and life to lazy curls; and Curl Defining Cream for curl definition without the crunch.



All four of the LeKair Natural Curls products, which have a suggested retail price of $6.99 each, are available nationally at beauty supply stores.



New Era consists of four products:  New Era Moisturizing Shampoo to cleanse and moisturize multi-textured hair while adding shine and elasticity; New Era Moisturizing & Detangling Conditioner to strengthen damaged brittle hair, while also preventing breakage;  New Era Rejuvenating Spray, which is a light-as-air styling mist, ideal for all curl patterns and textures to revitalize lazy curls and eliminate frizz; and New Era Curl-Defining Cream , which is a lightweight cream that provides curl definition, strengthens and hydrates hair, without weighing it down. All four products have a suggested retail price of $9.99.



To support LeKair Natural Curls, the Stephan Co. plans to connect with today’s African-American women on social media and through national sponsorships and sampling at Natural Hair beauty conferences and events.

For New Era, the Stephan Co. plans to establish a presence ra on social media and through targeted sponsorships and sampling at grass roots events that champion multiculturalism.