StoreBoard gets new SVP, office in Minneapolis

NEW YORK StoreBoard Media opened a new office in Minneapolis and will be run by its newest SVP, the company announced Monday.

The indoor billboard network's newest office will be run by Edward Parker, who will be responsible for supporting the company’s retail initiatives and helping to expand its retail network.

Parker, a Minneapolis native, joins StoreBoard from Supervalu, where he was director of sales and marketing for the company’s store design services division. In that role, Parker represented to independent grocers nationwide all the services necessary to create powerful retail environments including store planning, architecture and engineering, interior design, branding, visual merchandising, project management and equipment procurement.

“Edward Parker brings to StoreBoard Media a two-decade track record of developing profitable in-store and online marketing programs, as well as award-winning retail environments,” said Doug Leeds, StoreBoard’s CEO. “He is a great addition to our management team at a time when we are poised to expand our in-store media network beyond the drug store category. Ed’s relationships and expertise in myriad categories of retail will be of great value as we enter this next phase of our growth.”