Study: Shopper proclivity toward private label waning

DENVER - Shoppers are slowing down when it comes to the adoption of private-label products, in comparison to five years ago. Additionally, there has been an increase in the number of shoppers who claim brand names are very important, according to the most recent issue of The Checkout, published Wednesday. 

 

This issue is an extensive look at the trends regarding broad behaviors and attitudes in the areas of store choice, private label and savings methods.

 

Americans have become more savvy and efficient with their trips and saving. Shoppers who prepare a list have more than doubled from 29% to 63%, and 45% of shoppers utilize coupons for everything they buy, up from 36%.

 

Furthermore, shoppers today are demanding more from their stores. They are seeking out convenience and smaller stores, as well as increasing their online purchases. Quality brands are again important as shoppers seek out better products at the best price. The definition of convenience has shifted as shoppers look for better solutions.

 

The Checkout is an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research that looks at how shopping behaviors have shifted since 2009. The study shows that while some shopping behaviors and attitudes have stayed the same, many have changed over the past five years.