Suite on the Street: The bus is rolling into town

In addition to all that it is doing to create excitement in its stores and online, Walgreens also is taking its Go Big in Beauty mission to the streets — literally. Starting last year, Walgreens began loading up its best beauty products — along with hair, makeup and nail professionals — on a mobile beauty studio that traveled to key markets across the country, including New York, Los Angeles and Chicago, to herald the arrival of each new issue of Discover Beauty Within.



Dubbed the “Suite on the Street,” this month the bus rolls into Tampa, where it will stop at key Walgreens locations creating a lot of buzz. The brightly colored vehicle parks on busy city streets and Walgreens store parking lots, attracting both men and women interested in new products, free beauty services and beauty application consultations. Services range from manicures to makeovers to hair styles. Suite visitors also receive products used by the stylists on board. “This is fun, but it’s also a teaching moment for our stores,” Hobson said. “We [will] engage with thousands of customers during our visit in Tampa. Our Suite will definitely enhance how our customers view Walgreens.”

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