Supervalu aims to boost customers' health-and-wellness 'iQ'

In an effort to deliver to shoppers a whole health-focused shopping experience, Supervalu’s pharmacy and grocery teams are working closely together to develop innovative service offerings that cut across three platforms: preventive care, diabetes care and medication therapy management. The chain clearly is demonstrating its focus on being a one-stop health solution for its shoppers.

Recently, Supervalu expanded its nutrition iQ program, which initially launched in 2009 and currently spans more than 800 stores under various banners. For 2011, the grocery retailer expanded the in-store nutritional navigation program to include the fresh food departments and more robust nutrition information for the center store. The program now offers in the fresh departments new informational signs highlighting the key attributes of the foods, such as “Helps support healthy digestion.” In the center store, the program has been expanded to include 100% juice and vitamins A, C and iron.

To help those customers with diabetes, the grocer announced in late October 2010 the launch of its “living healthy with my diabetes” program. Under this program, in-store pharmacy services include diabetes education, diabetes self-management services, blood-glucose screenings, blood-pressure monitoring and face-to-face medication reviews.

“In addition to offering nutritious foods in our grocery aisles, our pharmacists and dietitians can help educate customers, provide personalized training and guide them to the information, products and services they need to maintain a healthy lifestyle,” stated Chris Dimos, Supervalu pharmacy president.