Supervalu launches “refund rewards” program

MINNEAPOLIS One of the country’s largest supermarket operators is giving customers at select stores a way to stretch their dollars in the midst of the economic downturn.

Supervalu announced Wednesday the start of a “refund rewards” program, whereby customers who buy gift cards in $250 or $300 increments will get an additional $20 or $30 added to the card, respectively. The company will offer the program from March 15 through April 15 at its Acme, Albertsons, Bigg’s, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco and Shaw’s/Star Market stores.

“We know that consumers’ budgets are strained like never before, so we’re looking for ways to help our shoppers find value at the grocery store,” Supervalu chairman and CEO Jeff Noddle stated. “This program will help our shoppers put more in their carts, whether they’re looking to stock up on staples or purchase items for a special meal.”

The company said gift card purchases can’t exceed $1,250 per household, not including the bonus amount, and the cards can’t be used to buy alcohol, tobacco, lottery tickets, fuel, prescription drugs, additional gift cards or dairy products.