Supervalu makes shopping trips more efficient with debut of mobile app

EDEN PRAIRIE, Minn. — Supervalu announced the launch of a custom-built mobile application designed to give customers the tools they need to be efficient while shopping at its stores.

The company tested the mobile app at its Cub Food stores this past November, and formally launched the app to the rest of the company’s traditional banners during this month. One of the unique features to the app is its synchronization with the banner websites. The shopping list is synchronized with the website in real time so a member of the family can update the list from home while another is shopping, Supervalu said.

The mobile app is available for use on all Apple devices, including the iPhone, iPad and iPod Touch, and Android devices. The app also now is available in the Apple App Store, the Android Market and the Amazon Android Market.

As our customers continue to be crunched for time, this new app and its capabilities allow for a more hassle-free shopping experience,” said Kat Kozitza, Supervalu's director of digital and social media. “Customers of our 1,100 retail locations can now find a store close to them, view the current weekly ad and manage a shopping list all from their mobile device.”