Supervalu opens data exchange portal

MINNEAPOLIS — Supervalu announced Wednesday that it has launched SVInsights, a data exchange portal to enhance the working relationships between Supervalu and the manufacturer and broker community.  The data exchange portal will house Supervalu retail banner point-of-sale data, provide data access to manufacturers and brokers and expand the strategic decision making process between Supervalu and its suppliers. Additionally, the company is working toward including data from independent stores supplied by Supervalu.

 

Supervalu has selected Burtonsville, Md., firm iControl Collaboration Solutions to facilitate Supervalu's Data Sharing Service, SVInsights. iControl, working with SUPERVALU since late 2013, has been developing the data platform and functionality.

 

The SVInsights program was built in conjunction with a select group of key Supervalu manufacturers and brokers, along with iControl. This effort has identified and developed key point-of-sale reporting in alignment with the portal. Future enhancements will include advanced analytics. The portal is based on iControl’s Harmony database, with a user interface and reporting functions that were custom built.

 

“Supervalu is moving into a new era of providing our banner data to our suppliers allowing them to work with us on a new level of collaboration and business planning. The SVInsights platform also will be used said Mark Van Buskirk, Supervalu EVP merchandising, marketing and retail.