Suppliers looking to jazz up dry segment
Sales of hand and body lotions have been lackluster in the mass market, but manufacturers are looking to jazz up the segment through innovative formulas that go beyond simply hydrating dry skin.
Sales of hand and body lotion at food, drug and mass (excluding Walmart) inched up less than 1% to about $996 million during the 52 weeks ended April 15, according to SymphonyIRI Group. The biggest gainer, according to the data, is CeraVe, which posted a sales increase of about 21% during that period.
Coria Labs, a division of Valeant Pharmaceuticals North America, announced earlier this year the expansion of its line of CeraVe moisturizers and cleansers with the new CeraVe SA renewing lotion.
As with all CeraVe products, the newest formulation features ceramides to help restore, repair and maintain the skin barrier. However, this product goes even further with the addition of salicylic acid and ammonium lactate to help loosen and exfoliate dead skin cells. Vitamin D also is present to help keep skin looking smooth and hydrated. The ingredients work to exfoliate, smooth and soften extremely dry, rough, bumpy skin — like those rough patches often found on upper arms and legs that sometimes are referred to as “chicken skin.”
Beiersdorf’s new Eucerin Professional Repair lotion hit shelves in January. Part of the Eucerin Repair line, it is designed for those who suffer from extremely dry skin. It is enhanced with gluco-glycerol to improve moisture supply to the stratum corneum; ceramide-3 to improve barrier function and reduce water loss; and 10% urea, the highest percentage available without a prescription, to rehydrate dry, scaly skin.
Meanwhile, AmLactin, an Upsher-Smith Labs brand, now dons a fresh new look and a new family name: AmLactin Alpha-Hydroxy Skin Care. The contemporary design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a sig- nature droplet. AmLactin Alpha-Hydroxy Skin Care includes AmLactin moisturizing body lotion, AmLactin ultra hydrating body cream for severe dry skin and AmLactin foot cream. All three products contain alpha-hydroxy acid moisturizers to exfoliate and hydrate the skin.